Problem

ShopriteX constantly asks themselves "what data is important?" To answer that, Symbyte developed an automated consumer-behaviour spotting tool.

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Solutions

Trend Spotting Algorithm

Within Shoprite's ocean of data, it's a massive operational undertaking to know what data is important or trending. Symbyte developed a statistical algorithm that looks at Shoprite's billions of records and spots  15-20 trending consumer behaviour metrics at any point in time.

Automated Delivery Tool

The important consumer behaviour trends are identified, wrapped and shipped in a beautiful PDF to stakeholders, on a scheduled basis.